Welcome to The New News Consumer: A User-Based Innovation Project to Meet Paradigmatic Change in News Use and Media Habits
The New News Consumer project arises out of a collaborative endeavour by journalism organizations and academics. Our aim is to figure out what the changing media landscape means for people, the way we tell stories, and how we connect to one another. To do this, we start from people’s feelings about journalism and their patterns of news consumption to propose innovative approaches to craft and distribute news more effectively. We generate findings that translate into better service for public news broadcasters and better economic models for commercial news organizations. Quite crucially, this project allows us to understand how people actually use journalism to engage in society.